Who founded Slickcharts?
Slickcharts was founded by a group of private investors seeking to passively invest in indices and earn better returns than the S&P 500. Accurate and up-to-date index weights were required to build custom indices based on components in the S&P 500.
How do you passively index but do better than the S&P 500?
Using a custom index based on adjustments to the original S&P 500 it is possible to increase returns and also take advantage of tax reducing strategies such as tax loss harvesting. Rather than investing in the S&P 500 through an ETF we buy all the companies in our custom index.
Isn't it too expensive to buy hundreds of companies and create your own stock index portfolio?
With the introduction of zero-commission brokers it is now possible to buy hundreds of companies directly without any concern for commission costs. Even if you don't have enough cash to purchase all the companies you can get started slowly buying individual companies one share at a time.
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